I hail from Transylvania, a region renowned for its breathtaking Carpathian landscapes and storied history.

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My journey into the world of photography began in the early 90s when I first experimented with my father's 6x6 camera. What started as a mere curiosity soon blossomed into a profound passion, ultimately evolving into a way of life.

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In my early days as a photographer, I focused on documenting the poignant stories of old, abandoned Saxon villages, offering a glimpse into the fading tapestry of a once-vibrant culture. My work predominantly featured black and white photography, emphasizing a documentary perspective.

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My formal education led me to graduate from the University of Art and Design in 2004, specializing in Photography. This academic journey broadened my horizons, leading me to explore a diverse range of photographic genres, including portrait, still life, sports, documentary, and advertising.

 

Parallel to my photography pursuits, I ventured into the advertising realm, dedicating nearly a decade to roles as a Graphic Designer and Creative Director. This dual engagement allowed me to blend my creative talents with the visual storytelling skills I honed through photography.